Playtech

by Renee Kingsley

Playtech began operations in 1999 and was created following the e-commerce surge by finding a gap in the market and realizing the huge growth potential. It weathered the dot com crash and has now become one of the most influential gaming software manufacturers on the planet. Playtech is subsequently one of the dominating forces in the development of multiplayer betting, online poker, bingo and real life dealing software.

Playtech is not based in one particular country but rather prefers branches worldwide. They currently employ more than 200 people, who have been hired to develop the most exciting and technologically advanced games and software. Due to the fact the market is very competitive, those employed by Playtech have to be the best in their respective fields. Playtech has decided to keep a relatively small client list compared with other software developers like Microgaming and RealTime Gaming. This is because the management prefer to have complete control over the quality and would not like to jeopardize the company’s good name by diversifying too much. This has led to an improved customer service department and a high standard of gaming software.

As the company grows, however, new online casinos are coming under their wing. Because no more than 5 games are ever released at one time, the choice of games is kept at a balance so that online gamblers are not inundated with too much choice, but will not get bored with the spread of games. All Playtech’s software and games are validated by BMM International which acts on behalf of many gaming regulatory bodies.

The software created by Playtech not only covers maintains customer loyalty, but is also at the forefront of graphics and playing experience. All the games are thoroughly tested by a range of independent bodies like BMM and Kahnawake so that the standards are always kept high. The games range is broad, from video poker, slots, keno and poker to multi-line and progressive jackpots.

There are also gaming incentives to further encourage the loyal Playtech users to continue using Playtech-powered online casinos. The incentives allow gamblers to eventually work their way up to VIP status. This allows gamers extra bonuses and access to closed rooms.

Playtech has allowed its solid gaming platform to take them into other realms. This has led to the development of several games with fixed odds. These games include a series of Arcade games, Derby Day Horse Racing, darts, heads or tail and soccer games. Because these games often have an even win rate, the odds are much higher than many online casinos. The attraction to these games by many gamblers has resulted in increased earnings for Playtech. This money has been reinvested in the company to increase its productivity and continually improve its games offering. One of these developments has been the Live Dealer software which creates a much more realistic experience for gamers.

Because land based casinos will always have the upper hand with regards to offering human interaction and reality, this has gone a long way in closing the gap between online and real casinos. The playing modes are cutting edge and they allow gamers to select between single play, multi-play and multi-play with real time chat. All of Playtech’s software systems are protected by the best encryption software.